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	<title>meier-online &#187; Handy</title>
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		<title>Pizza on the beach</title>
		<link>http://meier-online.com/en/2008/08/pizza-am-strand/</link>
		<comments>http://meier-online.com/en/2008/08/pizza-am-strand/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 17:07:00 +0000</pubDate>
		<dc:creator>meier</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Handy]]></category>
		<category><![CDATA[Handybrowser]]></category>
		<category><![CDATA[m-Commerce]]></category>
		<category><![CDATA[Mobile Internet]]></category>
		<category><![CDATA[Pizza]]></category>
		<category><![CDATA[Beach]]></category>

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		<description><![CDATA[A use case for the mobile web. Summer with friends at Flensburgs beach. In the late afternoon we get hungry. How about pizza? W. says, that the pizza service &#8220;Joeys&#8221; would deliver here. However, we have no flyer of them, not to mention a phone book. What we have are many phones. An ideal &#8220;use [...]]]></description>
			<content:encoded><![CDATA[<p>A use case for the mobile web.</p>
<p>Summer with friends at Flensburgs beach. In the late afternoon we get hungry. How about pizza? W. says, that the pizza service &#8220;Joeys&#8221; would deliver here. However, we have no flyer of them, not to mention a phone book. What we have are many phones. <span id="more-7"></span>An ideal &#8220;use case&#8221; to take advantage of the mobile Internet. Enter &#8220;www.joeys.de&#8221; in the browser. That is quickly done, the page exists, and thanks to the WebKit browser of my Symbian phone, we can see the normal HTML4 page: (Many mobile browsers would have abandoned here)</p>
<p><img class="size-full wp-image-314 alignnone" title="Entering the url of the pizza service" src="http://meier-online.com/blog/uploads/eingabe-joeys.png" alt="Eingabe der URL des Pizzadienstes in den Handybrowser" width="240" height="320" /><img class="size-full wp-image-316 alignnone" title="start page of the pizza service as displayed on the mobile phone" src="http://meier-online.com/blog/uploads/joeys-start.png" alt="Startseite des Pizzadienstes auf dem Handy" width="240" height="320" /></p>
<p>Unfortunately, the site is made for the big screen. Despite the automatic scaled view, it is difficult to get an overview of the page. After some scrolling up and down, left and right, I try to follow the link &#8220;Bestellen&#8221; (Order). On the new page I can use the first letter to select my city. An &#8220;F&#8221; brings me to the address and telephone number of the Flensburg branch. There you go!</p>
<p><img class="size-full wp-image-320 alignnone" title="screen to select your town" src="http://meier-online.com/blog/uploads/joeys-stadtwahl1.png" alt="Auswahl der Stadt" width="240" height="320" /><img class="alignnone size-full wp-image-322" title="show the contact data of the branch from yourt town" src="http://meier-online.com/blog/uploads/joeys-flenstel.png" alt="Anzeige der Flensburger Filiale" width="240" height="320" /></p>
<p>We enter the telephone number into a second phone, just in case. Now let us see what else the site has to offer for us. The link to Flensburgs branch gets us also to the menu with the prices. Pizza is available in three different sizes. Two small pizzas cost as much as an extra large.</p>
<p>Now the question: Where do you get more for your money? The feeling of sizes is easily fooled for quadratic and therefore non-linear estimations. So I switch to the calculator application of the phone. A large pizza has actually much more area than two small ones.</p>
<p><img class="alignnone size-full wp-image-324" title="the menu is difficult to parse on the mobile phone" src="http://meier-online.com/blog/uploads/joeys-menu.png" alt="Die Speisekarte ist auf dem Handy schwierig zu finden" width="240" height="320" /><img class="alignnone size-full wp-image-328" title="Pizza green garden with spinach, broccoli and sundried tomatoes" src="http://meier-online.com/blog/uploads/joeys-garten1.png" alt="Pizza grüner Garten mit Spinat, Brokoli und getrockneten Tomaten" width="240" height="320" /><img class="alignnone size-full wp-image-330" title="The calculator proves: the area of a big pizza is bigger than the area of two small pizzas." src="http://meier-online.com/blog/uploads/rechner-pizza.png" alt="Der Handyrechner zeigt: die Fläche einer große Pizza ist größer als die von zwei kleinen." width="240" height="320" /></p>
<p>Back to the Website of the Pizza Service. There is even an online form to order the pizza. But this seems to bee much too laborious and error-prone on the mobile phone. So we doing a well prepared call, arrange a transfer point on the beach, and soon we get our extra large maxi-pizza. delivered to the beach.</p>
<p><img class="alignnone size-full wp-image-332" title="Pizza at the baltic beach" src="http://meier-online.com/blog/uploads/strandpizza360.jpg" alt="Pizza am Ostseestrand" width="360" height="360" /><br />
The pizza was also very good, especially the &#8220;sundried tomatoes. Pizza on the beach is without a doubt a great luxury, made possible thanks to the mobile Internet.</p>
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